So you’ve decided to start advertising with Google, which is great since Pay Per Click ads are a great way of building awareness of your product / company, and turning those views into leads and or sales.
Let’s first go over the initial mistake you want to avoid. Stay away from writing similar ads to your competition. The overall goal of PPC advertising is to eventually be in that #1 spot, where you’ll get the majority of the clicks. Just because their ads are appearing near the top doesn’t necessarily mean they will be effective. [..]